Virscend University Students Shine at GLOTECH 2025 with Cutting-Edge AI Research

Virscend University students made a remarkable impact at the Global Conference on Technology and AI in Hospitality and Tourism (GLOTECH 2025), not only by presenting innovative research but also by volunteering their time and energy to support the success of the event. Their contributions demonstrated true leadership, commitment, and the spirit of academic community.

Student Research Highlights

Three Virscend University students presented groundbreaking studies that explored the transformative role of artificial intelligence in hospitality, tourism, and business:

• ✅ Yagiz Efe Bulbul – “A Conceptual Study on the Impact of Different Generations of AI-Generated Tourism Content on Travel Intention”

• ✅ Sinan Baran Bayar – “Navigating AI Ethics in Influencer-Based Digital Marketing: A Hospitality Industry Perspective”

• ✅ Zehra Ozcetin – “How Generative AI is Transforming Business Decision-Making”

Each presentation sparked engaging discussions among scholars and industry leaders, highlighting how AI continues to shape decision-making, marketing ethics, and consumer behavior in global industries.

Dual Role: Scholars and Contributors

Beyond presenting their research, Virscend University students also served as volunteers, supporting the organization and coordination of the conference. Their dual role underscored the values of service, leadership, and collaboration that define the Virscend academic experience.

Looking Ahead

The achievements of Virscend University students at GLOTECH 2025 reflect the university’s mission to nurture future-ready leaders who combine academic excellence with a strong sense of responsibility. With innovation at the core of their studies, these students are paving the way for advancements in hospitality, tourism, and business powered by AI.