Course Descriptions for BS

16.1 Bachelor of Science in Business Administration

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This is a new program that Virscend University plans to start in the Fall of 2026.

This program is designed for students with an Associate Degree that are looking to receive a Bachelor’s Degree in Business Administration. Please read the information below and contact The Admissions Department for further information at (949) 502-6252 or email admission@virscend.edu.

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BA 300 (Core Course) - Foundations of Economics (3 units)

Economics terms, concepts, theories, models and practice. Money and banking, price changes, national income analysis, business cycles, economic growth, fiscal and monetary policy, and international trade.

 

Objectives:

• Demonstrate the understanding of the definitions of the concepts, theories and models of economics.

• Solving problems by applying the principles, theories of economics.

• Examine and analyze different economic impacts, consumers’ behavior using economic theories and concepts.

Letter grade only (A-F)

 

BA 301 (Core Course) - Business Communications (3 units)

Analysis of principles of collecting, organizing, analyzing, and presenting business information. Written and oral communications involving problem-solving in the business management process.

 

Objectives:

• Demonstrate the understanding of the uses of written and oral communication in the business organization.

• Solving problems through collecting, evaluating, organizing, analyzing, and presenting information using proper style and form.

• Examine and analyze different alternatives by conducting research using a broad range of sources, synthesizing and judging the quality of collected information and collaborate productively in a team environment to produce written documents and deliver oral presentations.

Letter grade only (A-F)

 

BA 302 (Core Course) - Business Statistics (3 units)

Application of statistics to business problems. Data collection and organization, probability theory, measures of central tendency and dispersion, hypothesis testing and estimation, simple regression, and correlation. Use of statistical software.

 

Objectives:

• Demonstrate the understanding of statistical terms, definitions, terminologies and to teach the basic concepts of business statistics. A prime objective is to develop the ability to understand real-world statistical data.

• Solving problems by communicating intelligently with statisticians and other experts in the field. And, to enable students to use statistical procedures.

• Examine and analyze management problems in order to make intelligent, optimal business decisions.

Letter grade only (A-F)

 

BA 303 (Core Course) - Organizational Behavior (3 units)

Principles and theories of management, organization theory, planning and control techniques. Management of the overall organization and the production/operation systems of organizations.

 

Objectives:

• Solving problems by using Critical Thinking skills.

• Demonstrate the understanding of Ethical Practices.

• Solving problems by applying Business Functions learned in class.

• Demonstrate the understanding of Domestic and Global Environment.

Letter grade only (A-F)

 

BA 304 (Core Course) - Organizational Behavior (3 units)

Information systems concepts and components, contemporary organizational applications, development and management of information systems, and future trends. Computer-based team projects requiring integration and application of conceptual and skills-oriented information systems knowledge in business environment.

 

Objectives:

• Identify potential applications of Information technology to benefit their organization.

• Demonstrate understanding of how to apply information technology to support various business functions and to understand the fundamental principles on which new applications can be developed.

• Demonstrate the selection for their organization of an information system of effectiveness, reliability and flexibility.

• Solving problems by the usage of planning and implementing team projects. Plus integrating database and Internet applications for a completed project.

Letter grade only (A-F)

 

BA 305 (Core Course) - Financial Accounting with Data Analytics (3 units)

The use and reporting of accounting data for managerial planning, cost control, and decision-making purposes. Includes broad coverage of concepts, classifications, and behaviors of costs.

 

Objectives:

• Demonstrate the understanding of managerial accounting concepts and how they relate to decision making in the business world.

• Solving problems by applying Accounting is a complex subject that requires a substantial time investment.

• Examine and analyze the practice of accounting in a business environment.

Letter grade only (A-F)

 

BA 306 (Core Course) - Financial Management (3 units)

Introductory course for all business majors. The topics include but are not limited to (1) time value of money, risk, valuation, cost of capital, capital structure; (2) capital budgeting; (3) long-term financing decisions; and management; (4) financial analysis and planning used in financial decision making.

 

Objectives:

• Demonstrate the understanding of the time value of money principles and related finance theories in financial decisions of individuals, financing and capital budgeting decisions of corporations, and valuations of securities.

• Solving problems by applying basic mathematics involved in corporate finance and how to deal with the major aspects of corporate finance.

• Examine and analyze the company’s long-term investment affairs and financing policies as well as overseeing the management of short-term working capital.

Letter grade only (A-F)

 

BA 307 (Core Course) - Marketing Management (3 units)

Buyer behavior, marketing research, pricing, distribution, promotion, product strategies, and the influence of external factors. Ethic, corporate social responsibility, and public policy that are intrinsic to marketing decision making in global environments are explored. Human Subject Pool participation required.

 

Objectives:

• Demonstrate the understanding of Marketing concepts including marketing mix, marketing segmentation and positioning strategies, and pricing strategies. 

• Solving problems by applying marketing functions in a business environment. 

• Examine and analyze the various steps that consumers and organizations go through in the decision-making process.

Letter grade only (A-F)

 

BA 308 (Core Course) - International Business (3 units)

Introduction to nature, dimensions, and environment of international business. Emphasis on business functions, practices, and decisions as influenced by cultural, political, economic, social, and institutional factors in various parts of the world.

 

Objectives:

• Demonstrate the understanding of Global Business Functions in terms of how accountancy, finance, marketing, and HRM adjust internationally and how strategic management, organizational design, manufacturing, and supply chain management operate in a multinational firm.

• Solving problems by applying the theories and practice of international business. 

• Examine and analyze different strategies in a Globalized Environments in terms of How historical, geographic, environmental, socio-cultural, economic, political, legal, labor, and competitive factors affect the conduct of international business.

Letter grade only (A-F)

 

BA 309 (Core Course) - Business Law (3 units)

Law and the American legal system in today’s business world. Contracts, sales, and commercial paper. Examination of the role and function of the judiciary, elements of civil and criminal lawsuits, and other emerging areas of the law, including alternative dispute resolution.

 

Objectives:

• Demonstrate the understanding of basic concepts of law including procedure, torts, crimes and contracts. 

• Solving problems by applying learned knowledge of business law, legal concepts and procedures. 

• Examine and analyze legal choice selection and decision making as an employee or executive.

Letter grade only (A-F)

 

BA 310 (Core Course) - Human Resource Management (3 units)

Overview of the dynamics of human behavior in organizations and implications for management. Motivation, personality and attitudes, human perception, groups and teams, norms, power and politics, conflict, learning, communication, job design, organizational culture, organizational change, leadership and cross-cultural issues.

 

Objectives:

• Demonstrate the understanding of basic concepts and theories in organizational behavior to work situations including theories and concepts of personality, learning, motivations, teams/groups, and leadership.

• Solving problems by applying team & interpersonal skills including team/group development in organizations, common errors in team/group decision-making basic principles of team/group management.

Letter grade only (A-F)

 

BA 401 (Core Course) - Database Management Systems (3 units)

Introduction to database requirements, analysis and specification. SQL query formulation. Database implementation using relational database management system software, such as Oracle. Design of computerized business forms and reports.

 

Objectives:

• Demonstrate the understanding of the knowledge in database management theory and concepts, database modelling and database management systems with an emphasis on the relational database model.

• Solving problems by using the relational database models, Normalization, Entity-Relationship Diagram and Structured Query Language (SQL). 

• Examine and analyze database alternatives for effective data management.

Letter grade only (A-F)

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BA 402 (Core Course) - Managerial Accounting with Data Analytics (3 units)

Accounting theory including recording, valuation, and statement presentation of assets, liabilities, capital, and earnings. Funds statements, financial analysis, compound interest theory, and applications.

 

Objectives:

• Demonstrate the understanding of the knowledge of accounting theory including recording, valuation, and statement presentation of assets, liabilities, capital, and earnings.

• Solving problems by applying learned knowledge in accounting theory.

• Examine and analyze managerial decisions based on the result of the accounting practice.

Letter grade only (A-F)

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BA 403 (Core Course) - Programming for Business Analytics (3 units)

An introduction to programming concepts and techniques specifically tailored for business analytics. This course provides an overview of key programming concepts such as data types, conditional statements, loops, function, methods, classes, and libraries. Through hands-on coding exercises and real-world applications Students will learn how to utilize programming (Python, R or similar languages) to manipulate, analyze, and visualize data, enabling them to make informed decisions in a business context. The course also introduces essential libraries and techniques related to coding for data analytics.

 

Objectives:

• To advance students’ analytical skills as they relate to programming.

• Apply programming to perform data cleaning, transformation, and aggregation, as well as perform basic statistical analysis.

• Create data visualization using business data.

• Explore predictive modeling.

• To advance students’ foundational understanding of key programming concepts.

• To advance students’ hands-on skills and experience with a leading programming language

Letter grade only (A-F)

 

BA 404 (Core Course) - Investment Principals (3 units)

Investment markets and transactions; sources of investment information; return vs. risk; margin trading and short selling; investment planning; investing in equities and fixed income securities; speculative tax-sheltered investments; gold and other tangibles; portfolio management. Demonstrations and use of microcomputer technology.

 

Objectives:

• Demonstrate the understanding of a variety of investment concepts such as the nature and operations of security markets, risk analysis, modern portfolio theory, the capital asset pricing model, valuation models for stocks and bonds, option trading, investment strategies in equity and fixed income securities and the various aspects of investment companies.

• Solving problems by applying risk analysis, modern portfolio theory, and the capital asset pricing model.

• Examine and analyze the alternatives of investments through investment research in security analysis and portfolio management.

Letter grade only (A-F)

 

BA 405 (Core Course) - Digital Marketing (3 units)

The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.

 

Objectives:

• Demonstrate the understanding of the managerial aspects of historical, economic, political, legal, and cultural environments that impact decision making globally.

• Solving problems by applying international marketing strategies.

• Examine and analyze the alternatives of international marketing strategies in critical success factor analysis and the application of concepts and techniques.

Letter grade only (A-F)

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BA 406 (Core Course) - Foundations of Leadership (3 units)

Determinants of effective leadership and successful methods of motivating employees to achieve organizational goals. Identification of appropriate styles of leadership and methods for developing and applying leadership skills. Case studies, research, and simulation exercises.

 

Objectives:

• Demonstrate the understanding of team dynamics and personal strengths and weaknesses relevant to individuals in leadership positions.

• Solving problems by applying leadership management techniques.

• Be able to make decisions for behaviors to enact in given situations based on leadership theory and knowledge.

Letter grade only (A-F)

 

BA 407 (Core Course) - Operations Management (3 units)

Strategic principles and tactical practices related to operations planning. Topics include process selection, facilities layout, work systems design, inventory management, aggregate planning, master scheduling, MRP and ERP, scheduling and JIT production activity.

 

Objectives:

• Demonstrate the understanding of long, medium and short-term planning within organizations and particularly within operations.

• Solving problems by applying appropriate methods and techniques within the development of operations planning.

• Examine and analyze integrating planning and control tactics across business functions within a company and across businesses within a supply chain. Demonstrate critical awareness of emerging issues and unique planning and control practices in service operations organizations.

Letter grade only (A-F)

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BA 408 (Core Course) - Data Analysis and Visualizations (3 units)

This course will provide a rigorous and comprehensive overview of the most important data analysis and visualizations techniques and tools and how business analytics can be used in a variety of situations. Students will learn to appraise the power of data analysis but also acknowledge limitations and weaknesses, especially in an age where the abundance of data is posing new opportunities.

 

Objectives:

• To advance students’ critical thinking and problem-solving skills analytics.

• To advance students’ analytical and technical skills in analyzing, visualizing, interpreting business.

• To advance students’ team and collaboration skills in data-oriented projects

Letter grade only (A-F)

 

BA 409 (Core Course) - Spreadsheet Modeling (3 units)

This course introduces the students to the use of spreadsheets for decision-making. It covers data manipulation and analysis, formatting and charting using Microsoft Excel. Topics include: basic classification and prediction techniques and decision trees.

 

Objectives:

• Acquire basic knowledge of commonly used analytic tools in processing quantitative information and making quantitative business decisions 

• Recognize and formulate business problems in Excel spreadsheets Evaluate or solve Excel spreadsheet models using professional softwares (e.g., Analytical Solver Platform)

Letter grade only (A-F)

 

BA 410 (Core Course) - Project Management (3 units)

Selection of project ideas and implementation of projects. Roles of team members and project managers. Project planning and organization. Budgeting, scheduling, monitoring and controlling, including computerized network models and project management software packages. Final project analysis and termination.

 

Objectives:

• Demonstrate the understanding of Project Management analytical functions, practices and tools and be able to integrate this functional knowledge to address project issues.

• Solving problems by applying quantitative and technological skills that are required to enable them to analyze and interpret project data to improve project performance.

• Examine and analyze different projects based on project data collected.

Letter grade only (A-F)

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BA 411 (Elective Course) - Accounting Information Systems (3 units)

Theory and practice of cost accounting. Managerial use of cost accounting data for planning, controlling and decision making. Emphasis on cost accumulation and management information systems.

 

Objectives:

• Demonstrate the understanding of the role of accounting information in management decision making and how management accounting contributes to business strategy development.

• Solving problems by applying a normal costing system to determine overhead application rate, allocate overhead to products and services, and dispose under or over-applied overhead.

• Examine and analyze managerial decisions based on break-even and cost-volume-profit analysis for both single and multiple products; and to determine margin of safety and operating leverage.

Letter grade only (A-F)

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BA 412 (Elective Course) - Supply Chain Management (3 units)

Management of value creation and the dynamic interaction of companies within a supply chain. Topics include supply chain drivers and performance, network planning, inventory positioning, supply chain coordination, and information sharing. Contemporary practices are discussed.

 

Objectives:

• Demonstrate the understanding of the key links in a supply chain that drives performance.

• Solving complex supply chain management problems by applying theories, models and practice of supply chain management. 

• Examine and analyze different supply chain management solutions and propose rational, sensible, practical recommendations to problems based on analysis.

Letter grade only (A-F)

 

BA 413 (Elective Course) - Corporate Finance (3 units)

An intermediate-level, lecture-discussion course in corporate finance. Topics include: cash budgeting, capital budgeting, business acquisition and mergers, cost of capital, and international finance.

 

Objectives:

• Demonstrate the understanding of the definitions of finance theories and applications of financial management.

• Solving problems by applying financial management models.

• Examine and analyze different proposals or long-term investment opportunities (capital budgeting decisions) and about how a corporation should raise and allocate long-term funds (long-term financing decisions or capital structure choice).

Letter grade only (A-F)

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